David Katz
Matrix Asset Advisors
2026Q1 brief
David Katz's Matrix Asset Advisors ($1.09B, 105 positions) ran a diversified, value-tilted book with a few pointed moves this quarter. The most eye-catching was a +2,220% surge in PG (Procter & Gamble) to 0.68% — almost certainly a new-to-meaningful build from a near-zero prior stake, signaling a defensive consumer rotation. MSFT was added to (+20%, now 5.8%, the top holding) and QCOM was built up +32% to 3.4%, suggesting selective tech re-engagement. CMCSA jumped +51% to 2.4%, a contrarian value bet on legacy media. Conversely, Katz exited LHX (1.1%) and GD (0.9%) — both defense names — entirely, alongside CSCO and UNH, a notable clearing of healthcare and legacy tech. New positions in NKE (0.6%) and ADP (0.25%) add consumer/payroll-services exposure. The pattern is mild rotation away from defense and managed care toward consumer staples, communications, and select tech. Watch whether the CMCSA and NKE positions are scaled meaningfully in the next filing as potential emerging conviction bets.
AI-generated. Not investment advice.
Holdings (105) · click any column to sort
| #↑ | Ticker | Issuer | % Port. | This Q | History | Value |
|---|---|---|---|---|---|---|
| 1 | MSFT | 5.8% | $63M | |||
| 2 | MAVF | 4.4% | $48M | |||
| 3 | GOOG | 3.8% | $41M | |||
| 4 | PNC | 3.7% | $40M | |||
| 5 | JPM | 3.6% | $40M | |||
| 6 | MS | 3.6% | $39M | |||
| 7 | AAPL | 3.6% | $39M | |||
| 8 | PEP | 3.4% | $37M | |||
| 9 | QCOM | 3.4% | $37M | |||
| 10 | USB | 3.4% | $37M | |||
| 11 | AMGN | 3.2% | $35M | |||
| 12 | MDT | 3.0% | $33M | |||
| 13 | BK | 2.7% | $29M | |||
| 14 | AMZN | 2.6% | $28M | |||
| 15 | TXN | 2.5% | $27M | |||
| 16 | CMCSA | 2.4% | $26M | |||
| 17 | NEE | 2.3% | $25M | |||
| 18 | TSN | 2.2% | $24M | |||
| 19 | GNRC | 2.0% | $22M | |||
| 20 | GS | 2.0% | $21M | |||
| 21 | AMAT | 1.8% | $20M | |||
| 22 | LMT | 1.8% | $20M | |||
| 23 | SBUX | 1.8% | $20M | |||
| 24 | AEP | 1.8% | $20M | |||
| 25 | META | 1.7% | $19M | |||
| 26 | VOO | 1.7% | $18M | |||
| 27 | TGT | 1.6% | $17M | |||
| 28 | WFC | 1.6% | $17M | |||
| 29 | HD | 1.6% | $17M | |||
| 30 | VEA | 1.5% | $17M | |||
| 31 | MTB | 1.5% | $16M | |||
| 32 | FDX | 1.4% | $16M | |||
| 33 | VYM | 1.4% | $15M | |||
| 34 | LOW | 1.4% | $15M | |||
| 35 | PYPL | 1.1% | $12M | |||
| 36 | IWF | 1.0% | $11M | |||
| 37 | TMO | 1.0% | $11M | |||
| 38 | ABBV | 0.8% | $9M | |||
| 39 | IJR | 0.8% | $8M | |||
| 40 | PG | 0.7% | $7M | |||
| 41 | NKE | 0.6% | $7M | |||
| 42 | STZ | 0.6% | $7M | |||
| 43 | TEL | 0.6% | $7M | |||
| 44 | ACN | 0.6% | $7M | |||
| 45 | IWR | 0.5% | $6M | |||
| 46 | VTV | 0.5% | $6M | |||
| 47 | BRK/B | 0.5% | $6M | |||
| 48 | MDY | 0.3% | $4M | |||
| 49 | TCHP | 0.3% | $3M | |||
| 50 | ADP | 0.3% | $3M | |||
| 51 | BAC | 0.2% | $3M | |||
| 52 | IWM | 0.2% | $3M | |||
| 53 | VWO | 0.2% | $2M | |||
| 54 | VO | 0.2% | $2M | |||
| 55 | IVV | 0.2% | $2M | |||
| 56 | INTU | 0.1% | $2M | |||
| 57 | EFA | 0.1% | $1M | |||
| 58 | VUG | 0.1% | $1M | |||
| 59 | NVDA | 0.1% | $1M | |||
| 60 | IWD | 0.1% | $1M | |||
| 61 | GOOGL | 0.1% | $1M | |||
| 62 | VTI | 0.1% | $1M | |||
| 63 | AXP | 0.1% | $906K | |||
| 64 | QQQ | 0.1% | $845K | |||
| 65 | VIG | 0.1% | $703K | |||
| 66 | AFL | 0.1% | $686K | |||
| 67 | VONG | 0.1% | $669K | |||
| 68 | SPYX | 0.1% | $663K | |||
| 69 | XOM | 0.1% | $652K | |||
| 70 | COF | 0.1% | $580K | |||
| 71 | ESGD | 0.1% | $570K | |||
| 72 | COST | 0.1% | $557K | |||
| 73 | SDY | 0.1% | $552K | |||
| 74 | ASTS | <0.1% | $446K | |||
| 75 | CVS | <0.1% | $443K | |||
| 76 | GLD | <0.1% | $423K | |||
| 77 | WMT | <0.1% | $397K | |||
| 78 | JNJ | <0.1% | $396K | |||
| 79 | APH | <0.1% | $386K | |||
| 80 | V | <0.1% | $347K | |||
| 81 | IJH | <0.1% | $346K | |||
| 82 | AVGO | <0.1% | $340K | |||
| 83 | MCD | <0.1% | $340K | |||
| 84 | PLTR | <0.1% | $338K | |||
| 85 | IWN | <0.1% | $335K | |||
| 86 | DHR | <0.1% | $321K | |||
| 87 | NUE | <0.1% | $316K | |||
| 88 | G29183103 | <0.1% | $308K | |||
| 89 | XLK | <0.1% | $308K | |||
| 90 | VB | <0.1% | $301K | |||
| 91 | SPYG | <0.1% | $298K | |||
| 92 | IEMG | <0.1% | $290K | |||
| 93 | LLY | <0.1% | $286K | |||
| 94 | QQQM | <0.1% | $250K | |||
| 95 | IWB | <0.1% | $249K | |||
| 96 | SKYX | <0.1% | $226K | |||
| 97 | AON | <0.1% | $209K | |||
| 98 | MPC | <0.1% | $209K | |||
| 99 | CL | <0.1% | $203K | |||
| 100 | MRK | <0.1% | $201K | |||
| 101 | SCHD | <0.1% | $200K | |||
| 102 | M25722105 | <0.1% | $200K | |||
| 103 | DCGO | <0.1% | $63K | |||
| 104 | SCWO | <0.1% | $28K | |||
| 105 | MRKR | <0.1% | $20K |
- 1MSFT5.8%$63MMicrosoft Corpthis Q +20%·40q
- 2MAVF4.4%$48MMatrix Advisors Value Etfthis Q hold·5q
- 3GOOG3.8%$41MAlphabet Inc-cl Cthis Q hold·40q
- 4PNC3.7%$40MPnc Financial Services Groupthis Q hold·29q
- 5JPM3.6%$40MJpmorgan Chase & COthis Q hold·40q
- 6MS3.6%$39MMorgan Stanleythis Q hold·40q
- 7AAPL3.6%$39MApple Incthis Q hold·40q
- 8PEP3.4%$37MPepsico Incthis Q hold·32q
- 9QCOM3.4%$37MQualcomm Incthis Q +32%·40q
- 10USB3.4%$37MUS Bancorpthis Q hold·24q
- 11AMGN3.2%$35MAmgen Incthis Q hold·23q
- 12MDT3.0%$33MMedtronic Plcthis Q hold·17q
- 13BK2.7%$29MBank OF New York Mellon Corpthis Q hold·20q
- 14AMZN2.6%$28MAmazon.com Incthis Q hold·30q
- 15TXN2.5%$27MTexas Instruments Incthis Q hold·17q
- 16CMCSA2.4%$26MComcast Corp-class Athis Q +51%·40q
- 17NEE2.3%$25MNextera Energy Incthis Q hold·11q
- 18TSN2.2%$24MTyson Foods Inc-cl Athis Q hold·13q
- 19GNRC2.0%$22MGenerac Holdings Incthis Q hold·5q
- 20GS2.0%$21MGoldman Sachs Group Incthis Q hold·38q
- 21AMAT1.8%$20MApplied Materials Incthis Q hold·4q
- 22LMT1.8%$20MLockheed Martin Corpthis Q hold·4q
- 23SBUX1.8%$20MStarbucks Corpthis Q hold·16q
- 24AEP1.8%$20MAmerican Electric Powerthis Q hold·18q
- 25META1.7%$19MMeta Platforms Inc-class Athis Q hold·31q
- 26VOO1.7%$18MVanguard S&p 500 Etfthis Q hold·19q
- 27TGT1.6%$17MTarget Corpthis Q hold·14q
- 28WFC1.6%$17MWells Fargo & COthis Q hold·40q
- 29HD1.6%$17MHome Depot Incthis Q hold·23q
- 30VEA1.5%$17MVanguard Ftse Developed Etfthis Q hold·21q
- 31MTB1.5%$16MM & T Bank Corpthis Q hold·24q
- 32FDX1.4%$16MFedex Corpthis Q hold·28q
- 33VYM1.4%$15MVanguard High Dvd Yield Etfthis Q hold·24q
- 34LOW1.4%$15MLowe's Cos Incthis Q hold·8q
- 35PYPL1.1%$12MPaypal Holdings Incthis Q hold·17q
- 36IWF1.0%$11MIshares Russell 1000 Growththis Q hold·21q
- 37TMO1.0%$11MThermo Fisher Scientific Incthis Q hold·40q
- 38ABBV0.8%$9MAbbvie Incthis Q hold·40q
- 39IJR0.8%$8MIshares Core S&p Small-cap Ethis Q hold·20q
- 40PG0.7%$7MProcter & Gamble Co/thethis Q +2220%·40q
- 41NKE0.6%$7MNike Inc -cl Bthis Q New·6q
- 42STZ0.6%$7MConstellation Brands Inc-athis Q hold·3q
- 43TEL0.6%$7MTE Connectivity Plcthis Q -30%·7q
- 44ACN0.6%$7MAccenture Plc Irelandthis Q +68%·13q
- 45IWR0.5%$6MIshares Russell Mid-cap Etfthis Q hold·19q
- 46VTV0.5%$6MVanguard Value Etfthis Q hold·10q
- 47BRK/B0.5%$6MBerkshire Hathaway Inc-cl Bthis Q hold·40q
- 48MDY0.3%$4MState Street Spdr S&p Midcapthis Q hold·34q
- 49TCHP0.3%$3MT Rowe Price Blue Chip Growtthis Q hold·14q
- 50ADP0.3%$3MAutomatic Data Processingthis Q New·2q
- 51BAC0.2%$3MBank OF America Corpthis Q hold·13q
- 52IWM0.2%$3MIshares Russell 2000 Etfthis Q hold·40q
- 53VWO0.2%$2MVanguard Ftse Emerging Markethis Q hold·16q
- 54VO0.2%$2MVanguard Mid-cap Etfthis Q +52%·14q
- 55IVV0.2%$2MIshares Core S&p 500 Etfthis Q hold·32q
- 56INTU0.1%$2MIntuit Incthis Q +721%·13q
- 57EFA0.1%$1MIshares Msci Eafe Etfthis Q hold·28q
- 58VUG0.1%$1MVanguard Growth Etfthis Q hold·27q
- 59NVDA0.1%$1MNvidia Corpthis Q hold·12q
- 60IWD0.1%$1MIshares Russell 1000 Value Ethis Q hold·16q
- 61GOOGL0.1%$1MAlphabet Inc-cl Athis Q hold·22q
- 62VTI0.1%$1MVanguard Total Stock Mkt Etfthis Q hold·21q
- 63AXP0.1%$906KAmerican Express COthis Q hold·40q
- 64QQQ0.1%$845KInvesco Qqq Trust Series 1this Q hold·24q
- 65VIG0.1%$703KVanguard Dividend Apprec Etfthis Q hold·26q
- 66AFL0.1%$686KAflac Incthis Q hold·40q
- 67VONG0.1%$669KVanguard Russell 1000 Growththis Q New·—1q
- 68SPYX0.1%$663KSS Spdr S&p 500 Foss FL Etfthis Q hold·18q
- 69XOM0.1%$652KExxon Mobil Corpthis Q hold·40q
- 70COF0.1%$580KCapital One Financial Corpthis Q hold·40q
- 71ESGD0.1%$570KIshares Trust Ishares Esg AWthis Q hold·17q
- 72COST0.1%$557KCostco Wholesale Corpthis Q hold·13q
- 73SDY0.1%$552KSS Spdr S&p Dividend Etfthis Q hold·32q
- 74ASTS<0.1%$446KAst Spacemobile Incthis Q hold·4q
- 75CVS<0.1%$443KCvs Health Corpthis Q hold·40q
- 76GLD<0.1%$423KSpdr Gold Sharesthis Q hold·18q
- 77WMT<0.1%$397KWalmart Incthis Q hold·39q
- 78JNJ<0.1%$396KJohnson & Johnsonthis Q -48%·40q
- 79APH<0.1%$386KAmphenol Corp-cl Athis Q hold·7q
- 80V<0.1%$347KVisa Inc-class A Sharesthis Q hold·13q
- 81IJH<0.1%$346KIshares Core S&p Midcap Etfthis Q hold·4q
- 82AVGO<0.1%$340KBroadcom Incthis Q hold·5q
- 83MCD<0.1%$340KMcdonald's Corpthis Q hold·17q
- 84PLTR<0.1%$338KPalantir Technologies Inc-athis Q hold·4q
- 85IWN<0.1%$335KIshares Russell 2000 Value Ethis Q hold·9q
- 86DHR<0.1%$321KDanaher Corpthis Q hold·17q
- 87NUE<0.1%$316KNucor Corpthis Q -24%·7q
- 88G29183103<0.1%$308KEaton Corp Plcthis Q hold·29q
- 89XLK<0.1%$308KSS Technology Select Sectorthis Q hold·13q
- 90VB<0.1%$301KVanguard Small-cap Etfthis Q hold·18q
- 91SPYG<0.1%$298KSS Spdr P S&p 500 Growth Etfthis Q hold·10q
- 92IEMG<0.1%$290KIshares Core Msci Emergingthis Q hold·26q
- 93LLY<0.1%$286KEli Lilly & COthis Q hold·9q
- 94QQQM<0.1%$250KInvesco Nasdaq 100 Etfthis Q hold·5q
- 95IWB<0.1%$249KIshares Russell 1000 Etfthis Q hold·17q
- 96SKYX<0.1%$226KSkyx Platforms Corpthis Q hold·15q
- 97AON<0.1%$209KAon Plcthis Q hold·7q
- 98MPC<0.1%$209KMarathon Petroleum Corpthis Q New·—1q
- 99CL<0.1%$203KColgate-palmolive COthis Q New·23q
- 100MRK<0.1%$201KMerck & Co. Inc.this Q -42%·40q
- 101SCHD<0.1%$200KSchwab US Dvd Equity Etfthis Q New·4q
- 102M25722105<0.1%$200KCompugen Ltdthis Q hold·40q
- 103DCGO<0.1%$63KDocgo Incthis Q hold·11q
- 104SCWO<0.1%$28K374water Incthis Q hold·2q
- 105MRKR<0.1%$20KMarker Therapeutics Incthis Q hold·13q
All activity (2026Q1)
| Ticker | Issuer | Move | % Port. | Δ Shares | Value |
|---|---|---|---|---|---|
| MSFT | Microsoft Corp | ADD | 5.8% | +20% | $63M |
| QCOM | Qualcomm Inc | ADD | 3.4% | +32% | $37M |
| CMCSA | Comcast Corp-class A | ADD | 2.4% | +51% | $26M |
| LHX | L3harris Technologies Inc | EXIT | 1.1% | -100% | $0 |
| TEL | TE Connectivity Plc | TRIM | 0.6% | -30% | $7M |
| GD | General Dynamics Corp | EXIT | 0.9% | -100% | $0 |
| CSCO | Cisco Systems Inc | EXIT | 0.8% | -100% | $0 |
| PG | Procter & Gamble Co/the | ADD | 0.7% | +2220% | $7M |
| NKE | Nike Inc -cl B | NEW | 0.6% | +100% | $7M |
| ACN | Accenture Plc Ireland | ADD | 0.6% | +68% | $7M |
| ADP | Automatic Data Processing | NEW | 0.3% | +100% | $3M |
| ZBH | Zimmer Biomet Holdings Inc | EXIT | 0.2% | -100% | $0 |
| VO | Vanguard Mid-cap Etf | ADD | 0.2% | +52% | $2M |
| INTU | Intuit Inc | ADD | 0.1% | +721% | $2M |
| VONG | Vanguard Russell 1000 Growth | NEW | 0.1% | +100% | $669K |
| JNJ | Johnson & Johnson | TRIM | <0.1% | -48% | $396K |
| NUE | Nucor Corp | TRIM | <0.1% | -24% | $316K |
| MRK | Merck & Co. Inc. | TRIM | <0.1% | -42% | $201K |
| IBM | Intl Business Machines Corp | EXIT | <0.1% | -100% | $0 |
| UNH | Unitedhealth Group Inc | EXIT | <0.1% | -100% | $0 |
| TSLA | Tesla Inc | EXIT | <0.1% | -100% | $0 |
| MPC | Marathon Petroleum Corp | NEW | <0.1% | +100% | $209K |
| CL | Colgate-palmolive CO | NEW | <0.1% | +100% | $203K |
| BMY | Bristol-myers Squibb CO | EXIT | <0.1% | -100% | $0 |
| SCHD | Schwab US Dvd Equity Etf | NEW | <0.1% | +100% | $200K |
- ADDMSFT5.8%Microsoft CorpΔ +20%·$63M
- ADDQCOM3.4%Qualcomm IncΔ +32%·$37M
- ADDCMCSA2.4%Comcast Corp-class AΔ +51%·$26M
- EXITLHX1.1%L3harris Technologies IncΔ -100%·$0
- TRIMTEL0.6%TE Connectivity PlcΔ -30%·$7M
- EXITGD0.9%General Dynamics CorpΔ -100%·$0
- EXITCSCO0.8%Cisco Systems IncΔ -100%·$0
- ADDPG0.7%Procter & Gamble Co/theΔ +2220%·$7M
- NEWNKE0.6%Nike Inc -cl BΔ +100%·$7M
- ADDACN0.6%Accenture Plc IrelandΔ +68%·$7M
- NEWADP0.3%Automatic Data ProcessingΔ +100%·$3M
- EXITZBH0.2%Zimmer Biomet Holdings IncΔ -100%·$0
- ADDVO0.2%Vanguard Mid-cap EtfΔ +52%·$2M
- ADDINTU0.1%Intuit IncΔ +721%·$2M
- NEWVONG0.1%Vanguard Russell 1000 GrowthΔ +100%·$669K
- TRIMJNJ<0.1%Johnson & JohnsonΔ -48%·$396K
- TRIMNUE<0.1%Nucor CorpΔ -24%·$316K
- TRIMMRK<0.1%Merck & Co. Inc.Δ -42%·$201K
- EXITIBM<0.1%Intl Business Machines CorpΔ -100%·$0
- EXITUNH<0.1%Unitedhealth Group IncΔ -100%·$0
- EXITTSLA<0.1%Tesla IncΔ -100%·$0
- NEWMPC<0.1%Marathon Petroleum CorpΔ +100%·$209K
- NEWCL<0.1%Colgate-palmolive COΔ +100%·$203K
- EXITBMY<0.1%Bristol-myers Squibb COΔ -100%·$0
- NEWSCHD<0.1%Schwab US Dvd Equity EtfΔ +100%·$200K
Long US equity 13F-HR filings only — no shorts, no derivatives. SEC filings at EDGAR (CIK 0001016287). Not investment advice.